During the lockdown, amág Beauty emerged as a saviour for all the girls who spend their days working away in front of their screens. With the WFH culture kicking in, our skin’s exposure to “BlueLight” is increasing rapidly. The Blue Light emitted from our screens is a major cause of skin damage, so much so, that it is now one of the primary causes of premature ageing and wrinkles.
amág Beauty proudly announces its launch as the first-ever makeup brand in India with Blue Light Insta Protect, a new age technology that is incorporated in every product of amág Beauty. The ‘blip‘ Technology Makeup, comes with the Blue Light Filter Technology that blocks out Blue Light rays from your devices, keeping your face pretty and protected.
A specialised production unit along with strong research and development enables unhurried methods and handcrafted processes for the brand’s products. amág Beauty is proudly cruelty-free, vegan, dermatologically tested and certified organic – free from all parabens and sulphates.
Carefully crafted products that combined with clean ingredients and a touch of modern technology, urge you to join the amág Beauty Tribe.
“amag Beauty is our lockdown baby born out of the need of giving the consumers not just any other makeup brand but a best friend who’d protect them and their skin. Hence, the idea of infusing our makeup products with the Blue Filter Technology. Our products are deliberately affordable, crafted with heart to touch yours, sealed with love and carry within them a hope to make you feel your best every single day” says Aanchal Malhotra Gupta, Founder, amag Beauty.
A glimpse into the products
1. ‘blip’ On the Bae Powdered Foundation
Face the world wearing amág beauty’s new age range of foundation infused with the Blue Light Filter Technology. Get instant sheer perfection with this lightweight, indulgent and easy to blend foundation as it transforms from powder to cream when emulsified with water, providing adjustable coverage. Available in three different shades to compliment your complexion, giving you a customised makeup finish.
2. ‘blip’ Wing-A-Wink Eyeliner
For those of you who have an eye for perfection, here’s the perfect eyeliner to compliment it. Get the amág beauty’s new age eyeliner powered with the Blue Light Filter Technology.
This quick-dry and smudge eyeliner is super proof pigmented and lightweight and comes with a sturdy applicator that will finish off your eye makeup perfectly. Now look the world straight in its eyes and grab what you’d set your heart on.
3. ‘blip’ Keep It Kohl Kajal
Your eyes anyway bear so much strain because of long hours of staring at the screen let us provide you with some respite by blocking out the harmful rays. Powered with the goodness of ‘blip’ technology, this 3 in 1 kajal can alone finish your makeup look. Use it as a kajal, eyeliner and eye shadow. This smooth and creamy product has a strong colour payoff and can be worn for over 12 hours without it coming off or creasing.
4. ‘blip’ Midtown Matteness Liquid Lipstick
amág beauty introduces a new age range of lipsticks infused with Blue Light Filter Technology. The brand says to trust them to protect your lips from the harmful rays emitted from your screens, with lip paints that are drop-dead gorgeous. Available in 12 beautiful ultra-matte colours, these lipsticks are highly pigmented that will stay on for over 10 hours. Super lightweight, non-transferable and water-resistant lip shades that will let your lips do the talking even before you let words slip out of them.