Prerna
Conscious buying is a market trend on the rise. Customers have become wary of toxic products and have become penchant for vegan and cruelty-free products. They now keenly look for labels like toxin-free, cruelty-free, and vegan in the sea of makeup inventions of the present world. Also, Veganism is linked to bringing positive effects in the dreadful climate change.
Brands have caught on to this change and have infused this trend with their products. You can easily find top-notch vegan makeup brands in the market. Here are some of them:
1. The Body Shop
Along with an exceptional skincare line, The Body Shop also boasts a completely vegan and cruelty-free makeup line. They are also a part of various social campaigns like Project Nari and Banning Animal Testing which only adds brownie points for this brand. They offer all kinds of products such as foundations, eyeliners, and lipsticks. Their lip tints and lip balms are a crowd favourite.
2. Nyx Cosmetics
Nyx is synonymous with trendy and bold. Apart from being plant-based, their products are light-weight and loved by many beauty influencers. Their lipsticks are offered in a wild array of colours like ‘Stonefox’ and ‘Alien’. You can always count on Nyx to provide the trendiest makeup items along with some uber-cool celeb collaborations.
3. Soul Tree
Soul Tree is an Indian brand that uses Ayurvedic recipes to achieve those gentle and organic products. Their ingredients are ethically sourced as well as they are internationally certified. Their organic Kajals and Lipsticks are blended with the goodness of ghee and almond oil. Their lipsticks are super hydrating and are free from any kind of fragrance. Soul Tree promotes itself as a brand offering skincare in makeup with its nourishing and organic ingredients.
4. theBalm
A brand preaching timeless beauty and confidence, theBalm is one of the most cult-favourite vegan brands of many beauty connoisseurs. It stands out for its retro-themed packaging and the use of anti-ageing ingredients in its products. Its Nude’tude Nude Eyeshadow Palette, Mary-Lou Manizer, and Cabana Boy Blush are among the best-loved items of theBalm.
