WSL Desk
Certified organic beauty brand Organic Harvest is entering the colour cosmetics category with the launch of a new makeup line. According to Organic Harvest, this product range offers beauty solutions that feature certified ingredients, prioritising both skin health and environmental well-being. This aligns with the growing demand for eco-friendly and safe beauty choices.
In response to the rising concerns among discerning consumers regarding the adverse effects of chemical-laden beauty products, Organic Harvest is unveiling a range of clean, sustainable, and results-driven makeup products that redefine the approach to cosmetics without compromising on skin health.
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Speaking about the launch, Sukhleen Aneja, CEO of Good Brands Co., says, “With the launch of Organic Harvest’s first-ever makeup range, we’re taking another bold step towards fulfilling the vision of clean, ethical and sustainable beauty at Organic Harvest. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet, with the belief that beauty should be as pure as nature itself, and this makeup range is just that. It’s about looking good while feeling good, and that’s what Organic Harvest stands for. It’s an exciting addition to our portfolio, and we’re thrilled to share it with our customers.”
Organic Harvest says its new makeup collection offers 6 new product categories – Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl and Liquid Eyeliner, tailored to meet the needs of modern consumers. The lineup includes:
Moisture Matte Lipstick: This creamy matte lipstick is enriched with organic almond oil to moisturise and protect the lips, while castor oil soothes and shields. With bold pigments, a long-lasting formula, and 12 buttery smooth shades, it’s suitable for all skin tones. Available for Rs 545.
Velvet Matte Liquid Lipstick: Crafted with organic almond oil for lip hydration and tea tree oil to soothe the skin, this liquid lipstick delivers a rich matte finish. It’s transfer-proof, offers one-stroke even application, and is available in 8 luscious shades for all skin tones. The range is available for Rs 595.
Weightless BB Cream: Enriched with organic almond oil for hydration and vitamins C and E to brighten the skin tone, this lightweight BB cream provides full coverage. Its Full coverage, blendable skin-loving formula is available in 3 shades suitable for all skin tones, for Rs 495.
Soft Matte Compact: Featuring organic almond oil for hydration and vitamins C and E for skin brightening, this compact offers instant brightening with SPF 30 protection. It delivers a buildable matte finish and is available in 3 shades suitable for all skin tones, for Rs 495.
Midnight Kohl: Made with organic almond oil to hydrate and soothe, this kohl eyeliner has smudge-proof and waterproof properties, and an intense black finish that complements all skin tones, for Rs 199.
Midnight Matte Liquid Eyeliner: This liquid eyeliner, enriched with organic almond oil, hydrates and soothes while delivering a matte finish with rich black pigments. It is waterproof, smudge-proof, and can last up to 14 hours, catering to all skin tones, for Rs 349.
The company announced that the new Organic Harvest makeup range is now available for purchase on the brand’s website and through select retailers nationwide.
