Pluckk, India’s digital lifestyle-oriented fresh food brand in the Fruits and Vegetables (F&V) space, has launched the “Eat Good, Do Great” campaign in partnership with actress Kareena Kapoor Khan. The campaign aims to inspire a new era of fresh, wholesome living and is targeted at busy homemakers and working women who often struggle with finding high-quality fresh food.
Kareena Kapoor Khan’s Testimonial
Kareena Kapoor Khan is featured in a brand film where she highlights her decision to take a break from worrying about her family’s food choices. She attributes her newfound peace of mind to Pluckk, a brand she trusts. Kareena emphasises that Pluckk is known for its commitment to quality and has a strong partnership with over 1,000 farmers who are dedicated to delivering safe, clean, and exceptionally fresh fruits and vegetables. This eliminates concerns about the quality of the produce.
Exploring Pluckk’s Product Range
Kareena encourages viewers to explore the wide range of options offered by Pluckk, which includes Exotics, Organic, Hydroponic, DIY Meal Kits, and more. She emphasises the message “Eat Good, Do Great” to encourage people to make better food choices without worry, emphasising that Pluckk’s products can help improve lifestyle choices.
Pluckk’s Commitment to Quality
Pluckk stated, “The key goal of this campaign is to spread our message about consuming high-quality fruits and vegetables and enjoying what you eat. The differentiation we have built with Traceability to Know Your Farmer and Ozone – Washed for safer eating, coupled with our innovative products really sets us apart in the market.”
“We make it easy for the modern Indian consumer to improve their lifestyle choices by allowing them to browse and purchase by food and health trends which has made a real difference in their lives. Kareena being a mother herself, is the perfect ambassador to spread our message of Eat Good. Do Great to all Indian families,” Pluckk added.
Pluckk’s ‘Farm-to-Table’ Platform
With its current operations in Bengaluru, Mumbai, Delhi NCR, and Pune, Pluckk provides a platform to facilitate the ‘farm-to-table’ concept by connecting homes directly to farmers. Pluckk offers over 20 categories and more than 400 products across fruits, vegetables, and DIY meal kits.