WSL Desk
Kama Ayurveda has announced the launch of Sandanya, its first anti-blemish skincare collection. Rooted in Ayurvedic principles and supported by clinical testing, the new range, the brand says, is designed to address blemish-prone and imbalanced skin through a combination of traditional botanicals and modern skincare actives.
Derived from Sanskrit, the term “Sandanya” refers to the body’s innate ability to heal and regenerate. Translating this philosophy into skincare, the collection focuses on calming inflammation, aiding post-acne recovery, and restoring overall skin balance.
Crafted with 21 Ayurvedic botanicals and enriched with modern actives like botanical salicylic acid and niacinamide, the brand says the range offers a complete ritual to purify, soothe and refine the skin gently yet effectively. It targets the root causes of imperfections, from hormonal imbalance to pollution-induced stress, with a focus on long-term skin health.
Mahieka Sharma Fronts the Sandanya Campaign
The launch also marks a collaboration with model and entrepreneur Mahieka Sharma, who fronts the Sandanya campaign. Known for her presence in the fashion industry, Sharma advocates a mindful approach to beauty, aligning with the brand’s emphasis on balance and holistic care.
“My body – and my skin – are my temple. I don’t believe in fighting or overloading the skin, but in restoring balance with intention. Sandanya reflects everything I believe in: science rooted in tradition, care guided by awareness, and clarity that comes from within.” shares Mahieka Sharma.
The Sandanya Range
At the core of the Sandanya range is Indian Licorice, a key Ayurvedic ingredient recognised for its purifying, soothing, and brightening properties. According to the brand, the formulations are dermatologically tested across all skin types, including sensitive skin, and are designed to deliver visible results without compromising the skin barrier.
The collection comprises three key products: a Blemish-Clarifying Facial Dry Oil formulated with Indian Licorice, Black Cumin, and Mastic Tree resin to reduce blemishes and post-acne marks; a Purifying Fresh Serum powered by purifying licorice and plant-based salicylic acid, which helps unclog pores, reduce excess sebum, and smooth skin texture; and a Perfecting Matte Cream, powered by purifying licorice and anti-sebum botanicals, designed to control shine, rebalance the skin, and provide a soft matte finish suitable for daily routines.
According to the brand, clinical studies conducted on volunteers indicated improvements in skin clarity, reduction in blemishes, and enhanced texture over consistent use.
Skincare Regimen
Structured as a dual routine, the range offers a simplified regimen tailored for day and night use. The daytime routine includes the serum followed by the matte cream, while the nighttime regimen pairs the facial oil with the moisturiser to support overnight skin repair.
Availability
The Sandanya collection is available from April 1, 2026, through the brand’s official website and retail stores across India. Pricing varies across product sizes, with the serum starting at Rs 1,995 (15ml), the facial oil at Rs 3,595, and the matte cream at Rs 1,750.
