WSL Desk
Reliance Retail’s premium fashion and lifestyle brand AZORTE has expanded its footprint in eastern India by launching its first standalone high-street store in Kolkata. Located on Elgin Road, the new outlet marks a significant milestone in the brand’s growth strategy and aims to redefine fashion retail through a blend of technology, inclusivity, and contemporary design, according to the company.
Wide-Ranging, Sustainable Collections
Spread across more than 10,000 sq. ft. over two floors, the Kolkata store offers a wide range of collections including womenswear, menswear, kidswear, and accessories. The curated selection features modern interpretations of classic styles, with an emphasis on quality and sustainability. Designed to cater to evolving lifestyles, the collections aim to provide versatile fashion choices suitable for both day and evening wear.
“Each silhouette was thoughtfully created to complement evolving lifestyles while embracing a forward-looking, responsible fashion ethos,” the brand said.
The store was inaugurated by actress Mimi Chakraborty in the presence of Nitin Sehgal, CEO of AZORTE at Reliance Retail. The launch highlighted the city’s vibrant fashion sensibilities and cultural dynamism.
Tech-Enabled Neostore Experience
Positioned as India’s only “neostore” for fashion, AZORTE integrates advanced technologies within its retail experience. According to the company, the Kolkata outlet features RFID and QR-enabled systems for efficient inventory management, smart trial rooms offering personalised recommendations, and self check-out counters to ensure a seamless, time-efficient shopping experience.
Celebrity Launch and Cultural Connect
During the launch event, Mimi Chakraborty engaged with fans and explored the store’s offerings, strengthening the brand’s cultural connect with the city. With this addition, AZORTE now operates 42 stores across India.
Commenting on the expansion, Nitin Sehgal stated that Kolkata has been a key market in the brand’s growth plans due to its unique blend of tradition and modernity.
“India’s premier retail destination, Kolkata, has been an integral part of AZORTE’s expansion strategy since inception. With its unique blend of tradition and modernity, the city offers immense potential for growth. We are excited to bring our extensive curation to consumers who are open to experimenting and expressing themselves through fashion,” Sehgal said.
The store, located at Elgin Road in Bhowanipore, Kolkata, operates daily from 10 a.m. to 10 p.m. AZORTE is a high-street fashion brand that blends contemporary Indian and global trends, catering primarily to Gen Z consumers.
