As we approach New Year 2025, beauty trends are evolving to reflect a growing commitment to sustainability, ethics, and conscious consumerism. Consumers are increasingly seeking skincare brands that align with their values, opting for plant-based ingredients and sustainable packaging that not only cater to skin concerns but also promote environmental and social responsibility, according to the beauty brand The Body Shop.
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Plant-Based Alternatives
One of the standout trends is the rise of vegan skincare, with ingredients like Edelweiss flower, Bakuchiol, and natural Hyaluronic acid taking center stage. These plant-based alternatives are gaining popularity for their powerful, skin-friendly properties and ability to deliver visible results without compromising ethical standards.
Growing Traction for Sustainability
Sustainability remains a key focus in the beauty industry, with brands prioritising ethical sourcing and eco-friendly packaging.
Ethical sourcing practices ensure that ingredients are as kind to the environment as they are to the skin. Edelweiss flower, for instance, is cultivated responsibly to preserve its ecosystem while delivering unparalleled results, according to The Body Shop.
Edelweiss Skincare Range
The Body Shop says it continues to lead the charge with its commitment to vegan formulations, fair trade practices, and recyclable packaging. Their Edelweiss skincare range, for example, harnesses the antioxidant power of Edelweiss flowers, cultivated responsibly in the Swiss Alps to protect their ecosystem.
“Edelweiss flowers thrive in the harsh conditions of the Swiss Alps, thanks to their natural antioxidant, leontopodic acid, which helps them to protect and repair themselves,” said the beauty brand.
Makeup Trends in 2024
In addition to skincare, makeup trends in 2024 are embracing natural, earthy, warm tones and vibrant colors, with a growing demand for vegan and cruelty-free products. The Body Shop’s Vitamin C skincare range, featuring ethically sourced Camu Camu berries and Bakuchiol, further underscores the shift toward responsible beauty.
Also Read: The Body Shop Partners with Diana Penty to Promote Vitamin C Skincare Range
The India Edit
The Body Shop’s latest launch, The India Edit, celebrates India’s rich biodiversity with four collections—Lotus, Hibiscus, Pomegranate, and Black Grape—that are over 90 percent naturally sourced and free from parabens. The brand says this launch exemplifies its dedication to thoughtful formulation and sustainability.
Transition to 2025 with Focus on Sustainability
As beauty brands continue to innovate with integrity, the focus on safe, effective, and sustainable products is set to intensify in the coming year, with brands like The Body Shop setting new benchmarks for a more conscious beauty industry.
Also Read: The Body Shop Collaborates With Diana Penty for British Rose Collection Campaign
The Body Shop India operates in India through its partner Quest Retail, a Beauty Specialist Omni Channel Retailer and Brand development company in India.