The Body Shop’s British Rose body care collection, a favourite among Indian consumers for nearly a decade, is a nature-inspired floral fragrance, and as the company claims its 100 percent vegan-certified formulation provide a self-care experience with a petal-like scent. The company has launched a fresh campaign to infuse fresh energy into the collection.
In a bid to amplify its reach and promote self-care practices, The Body Shop India has partnered with Bollywood actor Diana Penty to showcase the British Rose range in an exciting digital film campaign. The collaboration aims to celebrate self-compassion and distinctive beauty while emphasising environmental responsibility.
Harmeet Singh, VP of Product, Marketing and Digital at The Body Shop India, expressed her enthusiasm for the collaboration, highlighting the brand’s commitment to providing nature-inspired products as part of daily self-love rituals.
“The initiative aims to convey that love encompasses a many experiences nurturing a sense of ease within oneself. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences.”
Diana Penty shared her excitement about the campaign, praising the British Rose collection for its floral fragrance and vegan-certified formulations. She commended The Body Shop’s dedication to environmental sustainability and personal well-being, making her proud to support such a brand.
“This beautiful collection is softly scented and infused with rose petals, rose essence, rosehip oil, you can literally smell like a blooming bouquet of roses!”
The British Rose Bath and Body Range
The British Rose Bath and Body range offers a refreshing experience with products like the British Rose Shower Gel, indulgent British Rose Body Butter, and instantly absorbing British Rose Body Yogurt. Completing the collection is the British Rose Eau de Toilette, providing a refreshingly floral scent with ingredients of natural origin.
British Rose Shower Gel and Body Butter offer a refreshing and nourishing experience for the skin.
British Rose Body Butter is made with 96 percent natural ingredients, including English rose extract, Community Fair Trade shea butter from Ghana, and sesame seed oil from Nicaragua.
British Rose Body Yogurt, made with 92 percent natural ingredients like Community Fair Trade Shea Butter and Almond Milk, provides instant hydration and smoothness.
British Rose Eau de Toilette, composed of 91 percent natural ingredients, leaves a refreshing floral scent on the skin.