WSL Desk
Britain-based international beauty brand The Body Shop has teamed up with Indian model and actress Diana Penty to highlight its Vitamin C skincare range, just in time for the festive season. The campaign focuses on a simple three-step routine to achieve glowing, radiant skin.
A Festive Glow
Diana’s routine starts with the Vitamin C Daily Glow Cleansing Polish, followed by the Glow Revealing Serum, and finishes with the Glow Boosting Intense Moisturiser. The Body Shop has outlined its Vitamin C must-haves for achieving a luminous complexion as part of the campaign.
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Start with a Fresh Cleanse: Begin your routine with The Body Shop’s Vitamin C Daily Glow Cleansing Polish. This gentle exfoliating cleanser removes impurities, pollution, and makeup, preparing your skin for the benefits of the next steps.
Boost Radiance with Serum: Apply 2-3 drops of the Vitamin C Glow Revealing Serum to freshly cleansed skin every morning and evening. Clinically proven to enhance radiance, this serum increases skin glow by 33 percent after 8 weeks of use.
Lock in Hydration: Complete your routine with the Vitamin C Glow Boosting Intense Moisturizer. This rich, hydrating cream not only locks in moisture but also protects your skin from environmental stressors, leaving it soft, smooth, and glowing.
Ethically Sourced Ingredients for Healthy Skin
The brand says that its products are enriched with ethically sourced Vitamin C from Camu Camu berries and Bakuchiol, a natural alternative to retinol, known for improving radiance and targeting pigmentation.
Diana expressed her excitement, stating, “The Vitamin C range, enriched with natural ingredients like Camu Camu and Bakuchiol, gives me a radiant, healthy glow—perfect for the celebrations ahead.”
Harmeet Singh, Chief Brand Officer at The Body Shop, Asia South, emphasised how the collaboration reflects the brand’s commitment to healthy, glowing skin during the festive period.
Also Read: The Body Shop Collaborates With Diana Penty for British Rose Collection Campaign
Special Offers and Loyalty Rewards
The range is available in stores and online, with special festive offers and rewards through The Body Shop’s loyalty program, LYBC (Love Your Body Club).
