WSL Desk
Reliance Retail Limited announced the acquisition of the brand Pahadi Local along with its business operations from Pahadi Goodness Private Limited, strengthening its presence in India’s beauty and wellness segment.
A Brand Inspired by Himalayan Wellness Traditions
Pahadi Local, a nature-led beauty and personal care brand inspired by Himalayan ingredients and traditional wellness practices, has gained recognition for its clean formulations, sustainable sourcing and focus on indigenous ingredients. Founded with the aim of bringing the purity and efficacy of Himalayan botanicals into everyday personal care, the brand has built a strong consumer base among those seeking natural and environmentally conscious skincare solutions, according to the official release dated March 9, 2026.
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Commenting on the acquisition, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said the company remains focused on nurturing authentic Indian brands that combine tradition with innovation. “Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”
The Popularity of Gutti Ka Tel
The brand’s product portfolio is centred on traditional Himalayan wellness knowledge supported by modern formulation science. Its hero ingredient, Gutti Ka Tel (apricot kernel oil), has gained popularity among consumers and industry recognition for its natural skincare benefits.
Supporting Local Communities
Pahadi Local also works closely with women-led self-help groups across Ladakh and Himachal Pradesh, supporting local livelihoods while contributing to initiatives in healthcare, education and environmental conservation. The brand has previously received recognition from Narendra Modi for promoting indigenous sourcing and local enterprise.
What Reliance Plans to Do
Following the acquisition, the founding team of Pahadi Local will continue to play a key role in shaping the brand’s creative direction, product development and philosophy.
Reliance Retail said it plans to accelerate the brand’s growth by expanding its presence across physical retail formats, strengthening its digital reach and leveraging its extensive omni-channel retail and supply chain network.
The acquisition aligns with Reliance Retail’s broader strategy of investing in high-potential Indian brands across beauty, wellness, fashion and lifestyle categories with strong consumer communities and scalable business models.
