WSL Desk
India’s homegrown Denim brand Spykar has launched a new podcast series, It’s in Our Jeans/Genes, aimed at celebrating stories of ambition, identity and pride through conversations with changemakers across industries.
A New Platform for Storytelling
The series, which Spykar says aligns with its positioning around youth culture and self-expression, brings together entrepreneurs, artists and innovators who are blending heritage with modernity while shaping India’s narrative on the global stage.
Debut Episode with Suta Sisters
The debut episode features Sujata and Taniya, sisters and co-founders of clothing label Suta, known for reimagining the saree for younger generations while working with more than 17,000 artisans across India. In the episode, the duo discusses their journey of combining creativity with social impact and also takes part in a DIY styling experiment, pairing sarees with denim to reflect the theme of tradition meeting contemporary expression.
Blending Tradition with Modern Expression
“Fashion is more than denim—it’s about identity and stories that connect us,” said Sanjay Vakharia, co-founder and CEO, Spykar Lifestyles Pvt. Ltd. “Through this podcast, we’re proud to feature the journey of Sujata and Taniya. They have beautifully represented the balance of heritage and modernity, and reflect the ambition of a new India that thinks global while staying true to its roots.”
Speaking about their appearance in the episode, Sujata and Taniya, Co-founders of Suta, said, “Suta has always been more than a clothing label to us—it’s about making sarees effortless, joyful, and relevant, while supporting the artisans who bring them to life. Being part of Spykar’s podcast feels special because it celebrates the same values we believe in: authenticity, storytelling, and the pride of taking Indian traditions to the world.”
Watch the episode on YouTube:
Spykar’s Vision for the Podcast
Upcoming episodes of the series will feature voices from technology, food, music and start-ups, and are targeted at young entrepreneurs, denim enthusiasts, students and creatives, according to the brand.
The podcast is available on Spotify, YouTube and Apple Podcasts, with additional content on Spykar’s Instagram and YouTube channels.
