WSL Desk
Swiss Beauty, one of India’s fastest-growing makeup brands, has unveiled its latest campaign, “Har Bride Ka Beauty Stroke”, in a dynamic fusion of two of India’s most celebrated passions—cricket and weddings.
Strategic Push During Peak Wedding Season
Launched in tandem with the ongoing Indian Premier League (IPL) and the peak wedding season, the campaign offers a fresh take on bridal beauty, breaking away from traditional tropes. Set in a bustling bridal suite, the campaign film draws a parallel between a bride’s wedding day preparations and a cricketer’s final over, narrating each makeup step with the energy and enthusiasm of live match commentary.
First Makeup Brand to Advertise During Live IPL Matches
Marking a first for the beauty industry, Swiss Beauty claims to have become the first makeup brand to advertise during live IPL matches on JioCinema, signaling a bold shift in category marketing. This strategic placement underscores the brand’s commitment to creating culturally relevant, high-impact campaigns that speak to modern Indian consumers.
“With ‘Har Bride Ka Beauty Stroke’, we wanted to shake up traditional beauty advertising by infusing it with the drama and energy that India associates with cricket,” said Vidushi Goyal, Chief Marketing Officer, Swiss Beauty. “It’s fun, fresh, and full of personality — much like today’s modern Indian bride.”
Swiss Beauty’s Hero Products
The film, produced by Green Chutney Films, features Swiss Beauty’s standout products including the Ultimate Eyeshadow Palette, Real Makeup Base Highlighting Primer, Stay On Matte Liquid Lipstick, and Natural Makeup Fixer—each showcased as essential tools in the bride’s beauty arsenal.
“Each product is woven seamlessly into the storyline, portrayed as a vital part of the bride’s winning look, her version of a match-winning performance,” the brand said in a statement on April 8, 2025.
“By placing a bride’s big moment in the world of cricket, we created a fresh, inclusive crossover that speaks to everyone, not just women” added Rahul Tejwani, CEO, Green Chutney Films.
Through this campaign, Swiss Beauty aims to generate widespread buzz, capture consumer attention during the IPL season, and position itself as a leader not only in product innovation but also in creative, culturally resonant storytelling.
The brand says its strategic media placement during live IPL matches is designed to maximise reach and brand recall, engaging a wide and diverse audience.
