Beauty brand L’Oréal Paris has announced Bollywood actress Alia Bhatt as its new global brand ambassador. Alia Bhatt, who will begin her role in L’Oréal Paris campaigns this month, joins the brand’s roster of spokespersons, including Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello.
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Alia Bhatt Joins L’Oréal Paris
L’Oréal Paris says Alia Bhatt, named one of Time Magazine’s 100 Most Influential People of 2024, is known for her versatile acting career across multiple languages and genres, earning both awards and critical acclaim.
“Alia embodies the core values of L’Oréal Paris, representing inclusivity and empowerment, and shares the transformative power of self-belief with women around the world,” the brand said.
Delphine Viguier-Hovasse, Global President of L’Oréal Paris, expressed enthusiasm about Bhatt’s addition to the brand. “We are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and shed light on Indian cinema worldwide. Her commitment to caring for people and the planet makes her the perfect ambassador for female talent, entrepreneurship, and the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth.”
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Bhatt shared her excitement about joining L’Oréal Paris, stating, “As someone who has always been deeply interested in all things skincare, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L’Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women.”