WSL Desk
Korean beauty and skincare brand The Face Shop announced actress Khushi Kapoor as the first-ever face of the brand in India. Khushi Kapoor brings to The Face Shop her charisma and elegance, marking a significant milestone in the brand’s journey in India, the beauty brand said in an official announcement on Monday.
The Perfect Match: Brand Ethos and Khushi Kapoor
The company said Khushi Kapoor emerges as the perfect match, embodying the brand’s ethos of clean beauty and self-care effortlessly. With her Gen Z appeal and widespread popularity among young audiences, she brings a fresh perspective to the beauty scene in India.
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“I am honoured and thrilled to be chosen as the face of The Face Shop,” said Khushi Kapoor. “As an actor, skincare is an essential part of my daily routine. With long hours on set, coupled with shoots and meetings, I always seek out extra hydration and nourishment for my skin. This is where the brand perfectly fits into my everyday skincare routine, giving me an extra glow.”
“I’m an avid fan of K-beauty as it gives me glowing skin and the confidence to go about my day, so you could say this is a notable feather in my cap! I simply can’t wait, and look forward to sharing the transformative power of Korean skincare with consumers in India,” she added.
The Face Shop
“We are thrilled to welcome Khushi Kapoor to The Face Shop family,” said a spokesperson at The Face Shop. “Her genuine passion for skincare and dedication to clean beauty perfectly encapsulates the essence of our brand. With Khushi’s support, we look forward to empowering individuals to embrace a clean beauty routine that not only encourages self-care rituals but also celebrates the unique beauty in us all.”
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While the brand reaffirmed its commitment to providing skincare products that nurture, rejuvenate, and inspire, this collaboration with the brand also marks Khushi Kapoor’s first venture into skincare. The K-beauty brand, The Face Shop, serves the global community with over 3000 stores in 35 countries.
