Sustainable fashion brand Virgio has announced a new partnership with Mira Kapoor, renowned for her advocacy of conscious living. This collaboration aims to amplify the importance of sustainability in the fashion industry and inspire consumers to make eco-friendly choices without losing their style, Virgio said in a statement.
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Mira Kapoor Shares Excitement Over New Partnership
Joining the partnership, Mira Kapoor expressed her excitement, stating, “Virgio’s blend of urban style and ethical production is exactly what we need today. Their commitment to sustainable design and responsible practices aligns perfectly with my values. Together, we can inspire more people to embrace a mindful lifestyle.”
Amar Nagaram, Founder of Virgio, welcomed Kapoor to the team, praising her authenticity and fashion sense. “Mira’s dedication to living authentically and sustainably resonates with our brand’s values.”
“Together, we aim to create a significant impact in the fashion industry by promoting eco-friendly fashion choices and mindful consumerism,” he added.
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Virgio’s Commitment to Earth-Friendly Practices
Virgio says it continues to focus on sustainable practices, utilising earth-friendly materials and ethical production methods. The brand crafts products using earth-friendly fabrics, ensuring flattering fits and impeccable finishes.
Mira Kapoor’s sophisticated fashion sense epitomises Virgio, making her the ideal partner of the brand and its premium collections such as the Nu Bohème Collection, Linen Luxe, Reworked Stripes which follow the same principle, the fashion brand said.