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Virgio Launches Upcycled Collection to Promote Sustainable Fashion

Transforming Fashion Waste into Style Innovations with Virgio’s Upcycled Collection.

Virgio Launches Upcycled Collection to Promote Sustainable Fashion

Virgio, a homegrown circular fashion start-up, has announced the launch of its latest Upcycled Collection, in celebration of Upcycling Day on June 24th. With sustainability at its core, Virgio said it has transformed its least-selling styles into fresh, new designs, promoting a sustainable mindset.

Virgio states that its smart tech enables the brand to produce in-demand styles in the right quantities, minimising waste. Unlike traditional recycling methods that break down materials, upcycling retains the integrity of original fabrics, offering a creative approach to reducing fashion waste.

Also Read: Virgio Launches New Sustainable Stripe Club Collection

“By introducing the upcycled edit, we hope to nudge the industry to think differently and tackle business issues smartly and innovatively. It also helps consumers understand the waste problem in the fashion industry and learn ways to address it,” says Amar Nagaram, CEO and Co-founder of Virgio.

Environmental Impact of Fashion Waste

Virgio emphasised that the fashion industry generates around 92 million tons of textile waste annually. Approximately 85 percent of all textiles produced each year end up in landfills, with over 30 percent of items from fast fashion brands like Zara and H&M meeting the same fate.

Celebrate Upcycling Day with Virgio

By revitalising unwanted garments into stylish alternatives, Virgio aims to inspire others to embrace sustainable fashion choices. As Virgio encourages individuals to celebrate Upcycling Day, they invite fashion enthusiasts to explore their Upcycled Collection—a testament to style, innovation, and a commitment to a greener future.

What do you think?

Written by WSL Desk

WSL Desk brings you the updates that are worth reading, straight from the Brands.

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