WSL Desk
Kindlife, a beauty and wellness platform catering to India’s Gen Z and millennial consumers, has announced the exclusive launch of South Korean skincare brand Frudia in the Indian market. The move reinforces kindlife’s strategy to bring globally acclaimed, innovative beauty products to Indian consumers, with a special focus on the fast-growing K-beauty segment, according to the company’s recent announcement.
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Fruit-Based Skincare
Founded on over 30 years of research, Frudia is known for its fruit-based formulations and proprietary R VITA W process—a low-temperature extraction method designed to preserve the natural nutrients of fruits for enhanced skincare efficacy. The brand name is derived from “fruit” and the Greek word dia, meaning “by” or “of,” reflecting its core philosophy of natural, fruit-powered skincare.
Commenting on the launch, Radhika Ghai, Founder and CEO of kindlife, said, “Frudia is the OG fruit-based skincare brand and aligns perfectly with our vision of making high-quality Korean beauty brands accessible to Indian consumers.” Today’s young audience is looking for innovative and effective solutions, and we’re excited to bring them the best of global skincare.
Key Products Now Available
The Frudia range introduced on kindlife includes:
1. Citrus Brightening Cream (Rs 1,999):
A radiance-boosting moisturiser formulated with citrus extracts to hydrate and reduce dark spots.
“Infused with citrus extracts, it helps fade dark spots and boost radiance, while melting effortlessly into the skin for deep hydration without a greasy feel,” the beauty brand said.
2. Blueberry Hydrating Honey Lip Balm (Rs 549):
A nourishing lip treatment that combines blueberry extract and honey for intense hydration.
3. Green Grape Pore Control Serum (Rs 1,799):
A lightweight serum enriched with green grape extract and tannins to minimise pores and control oil.
All products are now available on kindlife.in.
Since its inception three years ago, kindlife has built a curated platform of over 1,000 brands and a user community exceeding 2.5 million.
