Shopping Guide : Where to Buy Indian Ethnic Products Online ?

With pacing digital market, shopping portals are growing and developing in India day by day. However, sometimes bigger players like Flipkart, Myntra or Jabong, with their wider advertising campaign; tend to dominate the smaller ones who have better choices and more potential in the long run.

Let’s have a look at some of the distinctly unique and worthy options to choose from…

banarasi sarees from GaathaShop.Gaatha.Com

Bring home the magic of artisans with Gaatha’s collection that beautifully depicts the essence of India. If you are a fan of banarasi sarees or the bamboo jewellery or desire for the wall hangings from Kutch or those wooden shrines from Kerala; this website is a place to watch out for sure.

WSL Picks: Gaatha has got some lovely Benarasi sarees. Each resha of a benarasi saree reflects its beauty along with its own uniqueness and imperfections. The saree has Mashroo border handwoven with handloom woven motifs and tissue pallu weaved with jacquard technique. The best part of this website is the way they have presented all the relevant information of a product as well as its history and the way these products are crafted.

Price: Rs.12,000

Tree Warli

With this name we can’t expect any kind of limitations in handicrafts; and this website has lived up to all the expectations. Still fond of those jazzy looking and hand-painted lamps shining at your bedside or living room!

Experience an all new world of art with products made out of coir, grass, paper, palm leaf; that will make your home a great living place. Not just it, this website also offers some great gifting options like cute wall clocks and souvenirs. allows you to capture the regional variations of India and also connect with local artisans ad designers from any part of the world.

WSL Picks: This wall clock which is symbol of the auspicious Tree Warli design is a multitude of vibrant shades and graphics; and a must have as your new decor.
Price – Rs. 725

Pagdi long

A great combination of fashion, art and design, it’s a treat to check this website. It pays a tribute to India’s exuberance, vibrant colours and local culture with its fresh, colourful, and cheery accessories on home, stationary, gifts, and apparel. It is time to revamp your wardrobe with the interesting Play Clan tees and painted wallets and make a style statement.

WSL Picks
We loved the Pagdi long Kurta! Pagdi is considered as a symbol of pride when worn on one’s head and an act of surrender when placed at someone’s feet. Pair this kurta with jeans or shorts to add an illustrative & witty Indian touch to casualwear.

Price – Rs. 2295

Orange and teal beads

No matter how many accessories and jewellery we have, it is never enough; we just love to add or rather say fit more and more things in our jewellery box. offers all kinds of jewellery to suit your attire-whether it is a chunky funky stuff or traditional and contemporary gemstones. You can get this all at your door step with the facility of cash on delivery.

WSL Picks
Our vote goes to the beautiful Orange and teal beads bracelet with golden chain.
Price – Rs 720

Our take: The products listed on the above shopping portals really make a big difference in your home and add a wow factor. However, we suggest you to check the prices twice before ordering anything, who knows you might get the same product at a cheaper cost in an offline store. Also always try to opt for COD (cash on delivery) so that if there is any damage you can change or return it right away .

What do you think?

Written by Smita Diwan

Smita Diwan is a Media & Communication evangelist with 15+ years of steady growth. She has served across diverse verticals of Broadcast Journalism, Corporate Communications, Digital Media and Public Relations. A fitness enthusiast, Smita devotes her ‘rare’ free-time to yoga and meditation. As she strongly believes that the right balance is the key to steady growth.

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