WSL Desk
Nutrela, a household name in Soya Nuggets, has announced Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador. The brand, with nearly four decades of presence in the Indian market, offers a range of Soya Nuggets. According to the brand, Shilpa, known for her focus on health and fitness, aligns perfectly with Nutrela’s mission of promoting nutritious and protein-rich diets.
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Shilpa Shetty’s Alignment with Nutrela’s Health Vision
Speaking about the partnership, Sanjeev Asthana, CEO of Patanjali Foods Limited, said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”
Shilpa expressed her excitement, stating, “I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with brand’s commitment of promoting a nutritious lifestyle and making a positive impact on Indian households.”
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Nutrela’s Brand Campaign
Nutrela chunks, mini chunks and granules come in various pack sizes. The brand aims to make healthy eating both simple and delicious through engaging campaigns and recipes.
