WSL Desk
MasterChow, an Indian brand specialising in ready-to-cook Asian staples, has joined forces with celebrity chef Ranveer Brar in a move to elevate its brand presence and authenticity. This collaboration aims to position MasterChow as the ultimate destination for “Asli Chinese” cuisine, emphasising credibility, trust, and relatability in the market.
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A Culinary Partnership
MasterChow says the decision to enlist Chef Brar as the brand ambassador stems from a shared commitment to genuine flavours and quality ingredients. With the tagline “Asli Chinese,” this partnership resonates with Chef Brar’s culinary expertise and passion for authentic tastes, promising to revolutionise the way consumers experience Chinese food at home.
Authenticity
“As a chef, I believe in the importance of using genuine flavours and ingredients to create memorable culinary experiences,” expressed Chef Ranveer Brar upon partnering with MasterChow. “With MasterChow, I look forward to bringing ‘ASLI Chinese’ flavours to households across India.”
Vidur Kataria, the founder of MasterChow, expressed excitement about the partnership, stating “Ranveer Brar epitomizes everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we’re ready to take on the industry.
“We’re not just offering a product, we’re offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we’re all set to revolutionise the way people experience Chinese food at home,” he added.
Digital Campaign Strategy
Over the next 6-8 months, the campaign, orchestrated by Studio Fry, will focus on building credibility and trust among consumers through digital platforms and later expand to other channels like OTT platforms.
MasterChow’s range of Chinese delicacies is readily available on its official website – masterchow.in, Blinkit, Zepto, Instamart, and Amazon, ensuring accessibility to consumers nationwide.
