WSL Desk
JUICE Cosmetics has recently launched Color Luxe, a lip colour range promising forever youthful lips, at the Cosmoprof India event. According to the company, what makes Color Luxe stand out is the infusion of Bio-Retinol, a first for Indian lip products, offering ageless radiance.
Bio-Retinol Innovation
“Bio-Retinol not only imparts an ageless glow to the lips but also represents a step forward in cosmetic technology, preserving the natural radiance of lips like never before,” said JUICE Cosmetics.
Color Luxe is chemical-free, paraben-free, cruelty-free, and fortified with SPF 15 for sun protection. The lip colour, available in 18 striking shades, reportedly prioritises well-being with ultra-hydration from shea butter and natural moisturising factors.
Eco-Conscious Beauty
At the heart of this product is the fusion of beauty and eco-conscious principles. JUICE Cosmetics says it enriches and secures your lips with ingredients straight from Mother Nature, resulting in a lip colour that not only enhances beauty but also aligns with eco-conscious principles.
Speaking at the launch, Jitendra Kamra, Founder, and Managing Director of JUICE Cosmetics said, “As a dominant player in the nail category, we now strategically venture into holistic beauty and cosmetics with the launch of ‘Color Luxe’, an exciting range of lip colour. This marks the beginning of our new initiative, with plans to introduce diverse categories in the future.”
“At JUICE Cosmetics, our commitment lies in crafting Supersafe products that not only enhance beauty but also prioritise the well-being of our mothers, sisters, and daughters,” added Jitendra.
Supersafe Formulations
According to the company, the ingredients list features Bio-Retinol for an ageless glow, SPF 15 for sun protection, and complete lip care with ultra-hydration from shea butter and natural moisturising factors.
Colour Luxe goes beyond conventional beauty standards with its transfer-proof and waterproof design, ensuring lips shine through all occasions without fading. This multitasking lip colour not only adds colour but also hydrates, protects from the sun, and provides a youthful glow, said the company.
Available Colours
Available in a range of 18 striking colours, including classic reds, playful pinks, subtle nudes, rich browns, and deep plums, Color Luxe caters to diverse preferences.
