Women in Business – Cupcake Girls !

“After completing a Master’s degree in finance from Bentley University, I came home to chase my entrepreneurial dreams. Only after a fair bit of looking around for opportunities did I realize that my métier had been staring me in the face all along!” said Anushka Kakkar, co-partner of Divin-e-licious, a 100% vegetarian luxury bakery.

While Anushka is the one who wears the business hat, Gayatri sports the chef’s hat. Anushka promotes the brand and runs the day- to- day operations. The sisters bring a unique mix to the table.Gayatri & Anushka

Gayatri, who has always been a closet chef; has a Masters in international business marketing under her belt. But it was her culinary skills that set her apart. To pursue her hobby, she had done a French patisserie course at Le Cordon Bleu in London in 2003. In 2008, she gave up eating eggs and subsequently decided to stop using them as part of her recipes. The experiments started and soon, true to her skill, she succeeded in not only matching up to her earlier reputation, but in many cases exceeding them.

So it was in December 2008, while looking around for entrepreneurial opportunities, Anushka stumbled upon the perfect business idea – 100% vegetarian cupcakes. This marked the beginning of Divin-e-licious!cupcakes

Barely a month old came their first order. It was from none other than the luxury brand, Cartier. The sisters believed they had truly arrived in every sense of the term. The samples were given a go-ahead from their Dubai headquarters. After that there was no looking back for this duo.

We asked them if they knew they would always work together and they instantly replied, “We often laugh about this one because we always said to each other that we would never work together and here we are!”

Divin-e-licious’ unique selling point is their 100% vegetarian luxury bakery concept. It is a one stop shop that adds ‘little fairy dust’ to special occasions with unique gifts packaged with style and elegance.Mini Jar

A genie in the kitchen, Gayatri infuses every dessert with a big dose of love and creates the smoothest of frostings to top her ultra-moist and fluffy cakes.

Divin-e-licious offers classics flavours like chocolate, vanilla, strawberry to more exotic flavors like snicker, mocha, banana with nutella, banana cinnamon, caramel, Oreo, Kitkat, carrot with cream cheese, red velvet with cream cheese frosting and pink velvet.

Further, for those with restrictions they even offer sugar-free and vegan cakes. Their signature and extremely popular cake is the Divin-e-licious Chocolate Nougat Cake, which is a gooey chocolate cake topped with caramelized almonds.Divin-e-licious

Their numerous flavors and sophisticated presentation has made them very popular at Corporate events, wedding, baby announcements, and other celebrations. With the special and unique  customisation options being a hit at many events, their client list includes brands like Pepsi Co.,  Discovery, TLC, LG, India Today, among others.

What do you think?

Written by TEAM WSL

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