WSL Desk
Noise, the connected lifestyle brand in India, is set to amplify the Holi spirit this year with its latest campaign, “Noise of India.” In a unique collaboration, the brand has partnered with renowned artist Idris Ahmed to infuse the essence of the festival into its smartwatches through exclusive, downloadable watch faces.
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Capturing the Essence of Holi
Under the banner of ‘Noise of India,’ the brand aims to honour the diverse cultural tapestry of the nation, celebrating every heartbeat that resonates with the pulse of India. The campaign seeks to capture the vibrant energy of Holi and other cultural celebrations that unite the country, Noise said.
Idris Ahmed’s artistic vision and photography prowess make him the ideal collaborator for Noise’s campaign. His ability to capture the essence of cultural vibrancy aligns perfectly with the brand’s ethos, the company said.
Bringing Vibrancy to Smartwatches
As Holi approaches, Noise encourages users to immerse themselves in the festival’s spirit by downloading Idris-designed watch faces via the NoiseFit app. These exclusive watch faces not only add flair to users’ wrists but also complement their Holi attire, adding a burst of colour and style to the festivities.
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With this collaboration, Noise is celebrating India’s rich cultural heritage while embracing modern technology. With the launch of these vibrant watch faces, Noise aims to bring the joy and vibrancy of Holi to every user’s wrist.
