WSL Desk
Lee Cooper, the iconic denim brand, recently announced the launch of its flagship women’s footwear collection with a unique “No Shoe Party” in Mumbai. With this announcement, the brand under Reliance Retail forayed into the women’s footwear segment. The event, held to celebrate individuality and self-expression, saw attendees leaving their shoes at the door to experience Lee Cooper’s latest designs firsthand.
Celebration of Individuality
The Lee Cooper’s SS’24 collection, titled “Shoes Don’t Judge,” features a diverse range of designs suitable for various occasions, emphasising inclusivity and acceptance. Attendees danced the night away in the comfiest Lee Cooper footwear, with the highlight being the special surprise of receiving their chosen pair after the party.
Actress Sanya Malhotra graced the launch, praising the collection for its quality and style. She remarked, “The new collection is fabulous and has really appealed to me. Be it the material used to the styles, everything is on point from quality, comfort to style.”
Attendees of the launch party were treated to an evening of music, fashion, and fun while showcasing Lee Cooper’s stylish and comfortable footwear. Winners of a digital contest, selected from Lee Cooper’s social media pages, also joined in the celebration.
“For the Lee Cooper brand “Shoes Don’t Judge” is more than just a campaign, it’s a movement that celebrates one’s choices and preferences with zero judgement,” the company said.
