Innisfree deeply cares about the place we all call home and stands for environmentally conscious beauty. The brand pledges to minimise its environmental impact and work towards building a more sustainable beauty brand. Innisfree is taking an action, not just for the skin but for everything that co-exists with us.
Innisfree is taking action for eco-conscious beauty, starting with Innisfree’s Green Innovation Labs that are continuously researching for nature-derived ingredients that are gentle on the skin and the environment. The brand is expanding its range of vegan-friendly products and caring for the marine ecosystem by making all sunscreens Reef-Friendly by 2024.
By 2030, Innisfree aims to use 50% lesser new plastic derived from fossil fuels and deliver products using 70% recycled plastic containers. The goal is to use recyclable or reusable packing enabling the brand to build a more beautiful environment.
Tree Plantation Drive
Innisfree continues its reforestation efforts by planting trees across the world. The brand has planted 1,90,000 trees in the last 10 years and aims to have planted 5,00,000 trees by 2030.