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Soha Ali Khan, Bhumi Pednekar, Sharvari Wagh, and Sanjana Sanghi Join to Drive Panasonic Green Impact Campaign

Empowering Millennials and Gen Z to Embrace Sustainability Through Green Campaigns.

Soha Ali Khan, Bhumi Pednekar, Sharvari Wagh, and Sanjana Sanghi Join to Drive Panasonic Green Impact Campaign

Soha Ali Khan, Bhumi Pednekar, Sharvari Wagh and Sanjana Sanghi have partnered with Panasonic Life Solutions India (PLSIND) to drive the ‘Small Actions, Big Impact’ campaign, part of the company’s Green Impact initiative. The campaign, featuring these renowned personalities alongside other influencers, aims to inspire collective efforts for a greener planet while resonating with environmentally conscious Millennials and Gen Z audiences.

Commitment to Net-Zero Goals

Panasonic states that this initiative aligns with its sustainability goals, including net-zero in-house emissions by 2030, reducing 110 million tons of CO2 emissions by 2030, and cutting over 300 million tons of emissions by 2050, equivalent to nearly 1 percent of current global emissions.

Star-Studded Campaign for Sustainability

“Tackling environmental challenge is not only about grand gestures, but consistent, mindful actions,” said Dhiraj Sharma, Head, Marcom and Brand, Panasonic Marketing India, PLSIND.

“Our innovative products and smart technology solutions empower individuals to lead better, more sustainable lives while contributing to a greener, more equitable future. As part of Panasonic GREEN IMPACT, the collaboration with committed eco-conscious personalities, including Soha, Bhumi, Sharvari and Sanjana will amplify the campaign’s message, connecting with younger audiences and making sustainability relatable and aspirational.”

Driving Green Initiatives

Panasonic says it has integrated sustainability across the product lifecycle, from design to recycling. The company’s Indian campaigns, including #PanasonicForTheWorld, #DiwaliWaliSafai, and Harit Umang, promote e-waste disposal, biodiversity conservation, and renewable energy adoption.

To date, Panasonic India’s group companies have planted around 5 lakh trees, contributing to green cover and restoring biodiversity in the Daulatpur area of Delhi and the Jawhar area of Maharashtra, distributed solar lanterns to off-grid communities, and implemented solar energy solutions in factories.

Through this initiative, Panasonic reinforces its commitment to creating a sustainable future by addressing environmental challenges and inspiring meaningful change.

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Written by WSL Desk

WSL Desk brings you the updates that are worth reading, straight from the Brands.

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