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Why being a girl should not miss #GirlsCan Campaign!

Covergirl a cosmetic company recently launched a campaign “Girls Can” which features famous celebrities & sports stars from all walk of life. The video went on viral with more than 5,630,222 views on internet.Even though women’s empowerment sounds like a marketing strategy, but we liked the way video is shot with many punchy one liners.

http://www.youtube.com/watch?v=KmmGClZb8Mg

This CoverGirl campaign brought a smile on our face. The video feature famous women celebs like Ellen DeGeneres, Katy Perry, P!nk, Janelle Monae, Queen Latifah, teen rapper Becky G and Sofia Vergara.

We loved the campaign #GirlsCan! and we are sure it will bring a smile on your face as well.

What do you think?

Written by Smita Diwan

Smita Diwan is a Media & Communication evangelist with 15+ years of steady growth. She has served across diverse verticals of Broadcast Journalism, Corporate Communications, Digital Media and Public Relations. A fitness enthusiast, Smita devotes her ‘rare’ free-time to yoga and meditation. As she strongly believes that the right balance is the key to steady growth.

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