WSL Desk
Healthcare technology company Fujifilm India has launched its latest CSR initiative, “Find It Early, Fight It Early,” to raise awareness about breast cancer and the importance of early detection. The campaign unveiled in the presence of Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals seeks to promote early detection and proactive healthcare practices among women, particularly in underserved regions of the country.
Nationwide Rollout Across 24 Cities
The campaign will be rolled out across 24 cities, aiming to reach over 1.5 lakh women through structured community outreach, health risk assessments, and sensitization programs conducted by trained field educators. Implemented by the Apollo Foundation, the campaign is designed to tackle stigma and misinformation that often delay diagnosis and treatment of breast cancer.
Breast cancer is among the most common cancers affecting Indian women, accounting for approximately 14 percent of all cancers diagnosed in women, according to the National Cancer Registry Program by ICMR. One in 29 Indian women is at risk of developing the disease in her lifetime, with many cases being detected at advanced stages due to lack of awareness and timely access to healthcare.
Collaborative Effort with Apollo Foundation
Through culturally sensitive workshops and open conversations, this campaign seeks to empower women to perform self-examinations, recognize early symptoms, and seek timely care.
Upasana Konidela said “As healthcare leaders, we have a responsibility to not only treat illness but to anticipate it through awareness, education, and access. Breast cancer continues to claim lives because too many women lack the information and resources needed to act early. This CSR initiative by Fujifilm India reflects a deeper understanding of that reality.”
Koji Wada, Managing Director of Fujifilm India, highlighted the company’s broader vision: “With ‘Find It Early, Fight It Early,’ breast cancer awareness CSR Campaign, we aim to extend the reach of breast cancer awareness and are committed to advancing early diagnosis so that many lives can be saved.”
Commitment to Early Detection
Aligned with the Fujifilm Group’s Sustainable Value 2030 Plan, the campaign reinforces the company’s commitment to inclusive healthcare and preventive education, ensuring that every woman—regardless of geography—has the opportunity to take charge of her health.
Through its CSR efforts, Fujifilm India says it continues to make healthcare more inclusive and accessible by addressing unmet medical needs, promoting early disease detection, and enabling preventive care through education. ‘Find It Early, Fight It Early’ is in line with the Fujifilm Group’s Sustainable Value 2030 Plan, which prioritizes health equity and support for underrepresented populations.
By fostering open dialogue, encouraging self-examination, and promoting timely medical consultation, Fujifilm India’s campaign seeks to empower women to take charge of their health and well-being—regardless of their geographic or socio-economic background.
