Arttd’inox part of the O.P.Jindal Group and country’s leading brand in the lifestyle stainless steel products category today in the presence of Mrs. Deepikka Jindal, Executive Creative Director and MD Arttd’inox and Mr. Suneet Varma, India’s foremost couturier unveiled the very exclusive and luxurious line of Homeware and Table Top accessories at the brand’s flagship store at MG Road.
Spread over around 11000 Sq. Feet, the new flagship store showcases the versatility of stainless steel, as the interior designer – Amith Chhabra has beautifully combined the metal with different textured materials such as raw wood and bricks which have helped to create a retail environment which is warm and inviting.
The launch of the store became all the more special as afternoon saw the unveiling of the very exclusive collection of Homeware and Table Top Accessories, designed for Arttdinox by India’s foremost couturier Mr. Suneet Varma. The luxurious collection is in sync with Suneet’s Design philosophy of delving into the past, researching age old techniques, and creating contemporary products for a luxurious modern life.
Commenting on the association, Mrs. Deepikka Jindal Executive Creative Director and MD Arttd’inox said, “When I thought of going beyond the obvious and creating and offering a collection which is unique not just in design but also in the craftsmanship, I could only think of Suneet. We are absolutely delighted with what Suneet has designed and created for Arttdinox. I am confident our patrons are going to simply love this collection.”
Says Suneet Varma, “This experience of working with Arttd’inox and one of the hardest materials in the world – stainless steel, has been a very exciting and enriching journey for me. From working with textiles and embroideries over the decades to now creating modern home products, my design philosophy has come full circle- good design is universal and transcends time.”