WOW Burger’s protein-rich vegetarian menu will soon be available to Indian consumers. FranGlobal, the international business arm of Franchise India, has teamed up with Hong Kong-based WOW Burger, Asia’s first vertically integrated high-protein vegetarian fast-casual brand. This partnership aims to bring WOW Burger’s health-focused menu to India, catering to the rising demand for nutritious fast food.
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WOW Burger in India
WOW Burger, known for its delicious high-protein vegetarian burgers, is set to redefine fast food with a focus on taste and health. The brand’s success in Hong Kong, where it sold over 20,000 burgers in its first nine months, highlights its potential in India, where there is a growing interest in healthy, protein-rich meals.
Demand for Nutritious Fast Food
Consumers are seeking healthy and protein-rich alternatives to traditional fast food and WOW Burger’s menu, featuring high-protein patties and nutrient-packed sides, is tailored to meet these preferences, offering a fresh and fulfilling experience, FranGlobal said in a statement on December 17.
Target Cities in India
With a goal of opening 100 outlets in the next five years, WOW Burger plans to establish a strong presence in major cities like Mumbai, Delhi NCR, Bangalore, and Hyderabad, and expand into Tier 1 and Tier 2 cities.
Gaurav Marya, Chairman of Franchise India, expressed his excitement about the partnership: “There’s a growing interest in high-protein diets, especially among younger, health-focused audiences. WOW Burger’s offerings meet this demand perfectly, combining taste, health, and convenience. This partnership is not just about food but about empowering consumers to make smarter dining choices.”
Sunil Datwani, Co-Founder of WOW Burger, added: “Our high-protein vegetarian burgers are crafted to deliver exceptional flavour and health benefits. India, with its strong vegetarian culture and rising interest in health-conscious food, is an exciting market for us. Partnering with Franchise India gives us the platform to make this vision a reality.”