Unilever is launching the first paper-based laundry detergent bottle using new technology. A design for the top laundry brand OMO (also widely recognized as Persil, Skip, and Breeze) has been developed and is set to launch in Brazil by the beginning of 2022, with plans to roll out in various countries shortly after.
It is extremely difficult to create recyclable, paper-based packaging without the addition of additional plastic layers. Pulpex’s patented pulp packaging offers a promising solution for drastically reducing plastic use and will assist Unilever in meeting its commitments to a waste-free world.
Unilever’s packaging scientists will conduct a series of tests to determine how the new bottles perform in real-world scenarios ranging from transportation to damp storage. It is critical that they meet the requirements for durability, user experience, and environmental impact reduction.
The inside of the bottles is coated with a water-repellent sealant, allowing the material to hold liquid products containing surfactants, fragrances, and some other active ingredients, such as laundry detergent, shampoo, as well as conditioners.
Richard Slater, Unilever’s Chief R&D Officer also made a statement on the official website. “To tackle plastic waste, we need to completely rethink how we design and package products,” he said.
“This requires a drastic change that can only be achieved through industry-wide collaboration. Pulpex paper bottle technology is an exciting step in the right direction, and we are delighted to be working together to trial this innovation for our products.”
Unilever is transforming its approach to plastic packaging through a ‘Less plastic. Better plastic. No plastic.’ innovation framework.