Bhakti D
McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada – the world’s largest producer of frozen French fries and potato specialty products, also announced that it continues to engage Karisma Kapoor as its brand ambassador in India.
Commenting on the association, Mr. Vikas Mittal, Managing Director, McCain Foods India said, “We are delighted to have Karisma Kapoor on board, as she embodies the contemporary women of today – balancing the pressures of work, children and home with grace. Over the past two years, we have witnessed a significant increase in brand recognition due to the association of our products with Karisma. She has brought to life our proposition and communicated effectively the joys of having ready to serve snacks which are fresh and tasty. Today’s women have come a long way from the days when cooking tasty snacks meant spending hours in the kitchen over a hot cook stove, having to chop and dice every ingredient from scratch. Now she keeps her frozen reserves handy to save time planning, shopping or preparing dishes, making sit-down family meals much more enjoyable!”
Commenting on her association with the brand, Karisma Kapoor said “It has been a delightful two years of experience with the brand and it’s a pleasure to be able to continue to represent the brand to all those women and men in the kitchen who worry about serving a tasty, fresh, hot snack or accompaniment. Being a Kapoor I love good food. And being a mother I know the importance of being able to create appetizing snacks for my kids in few minutes. With McCain’s easy-to-prepare frozen products, I can serve up popular snacks like French fries and Aloo Tikki as well as innovative snacks like Smiles & Veggie Fingers. McCain is a great solution for women, whether working or homemakers. I wish them all the very best.”
