WSL Desk
Luxury bridal wear brand Marwar Couture has launched its new flagship store in Ambawatta, New Delhi. Spanning over 5,000 square feet, the boutique offers more than just luxury garments—it aims to immerse visitors in a world where Rajasthan’s royal heritage meets contemporary architecture, the brand said.
Store Design and Concept
Designed by ArchiRaj Keyal and Marie Anne Oudejan, the boutique showcases a seamless blend of historic grandeur and modern architecture. Featuring traditional craftsmanship, sustainable materials, hand-painted walls and ceilings, grand arches reminiscent of ancient Havelis, and locally sourced marble flooring, the store pays tribute to Rajasthan’s rich artisanal heritage.
Silver Zari Banarasi Bridal Collection
The store’s launch also marks the debut of Marwar Couture’s latest bridal collection, Silver Zari Banarasi. “Be More Than Dressed—Be Adorned! Marwar Couture’s latest collection is the ultimate destination for bridal wear,” the brand emphasised.
The brand describes its Silver Zari Banarasi collection as a fusion of luxurious fabrics and intricate embroidery, reimagining tradition for the modern elite. Each piece in the collection, starting at Rs 4 lakhs, showcases exquisite embroidery, rich fabrics, and contemporary reinterpretations of traditional designs.
Personalised Customisation Experience
The boutique also offers an intimate space for customer appointments, allowing for personalised customisation requests. Marwar Couture aims to push the boundaries of high fashion by showcasing highly sought-after needlework, sculpted cuts, ombré techniques, and more in an exclusive setting.
Redefining Luxury Fashion
Marwar Couture’s new Ambawatta boutique promises to redefine luxury fashion, making it a must-visit destination for bridal and festive wear connoisseurs. It is an experience where tradition, luxury, and modern elegance converge.
