WSL Desk
Apsara, the flagship brand under Hindustan Pencils, has announced a unique collaboration with Dali, which the company calls India’s only painting canine, as part of its latest campaign to promote creativity among children. Once abandoned at 45 days old, Dali has been named Apsara’s first-ever “Ambassa-dog.”
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Konnect Brush Pens Campaign
The initiative coincides with the launch of Apsara Konnect Brush Pens, with Dali featured in the campaign’s opening reel where she unboxes her set of pens and creates her own painting. The brand said the partnership aims to inspire children and families to view creativity as an open, joyful, and inclusive pursuit.
Apsara plans to amplify the campaign through influencer collaborations, and offline activations including charity art exhibitions and interactive workshops. These events will allow children and parents to paint alongside Dali and engage with art as a community experience.
Voices from the Collaboration
“Apsara has always stood for imagination, and our products have been part of millions of children’s first drawings and doodles. Partnering with Dali feels like the perfect match—she embodies our belief that creativity is for everyone,” said Aishwarya, Head of Marketing, Hindustan Pencils.
Dali’s parents shared, “What began as play soon became Dali’s form of self-expression. Watching her journey from abandoned pup to Ambassa-dog fills us with pride. We hope her story inspires families to see creativity as joyful and inclusive.”
Dali shared,“Woof woof!”
Eshwari Pandit, Senior Creative Director at Interactive Avenues, added, “Brand ambassadors are common, but an Ambassa-dog is something new. Dali shows that inspiration can come from anywhere, and her playful spirit makes art inviting for everyone.”
Link to campaign reel:
The collaboration, according to the company, marks the beginning of a larger movement that blends creativity, connection, and community while showcasing Apsara’s product range.
