VERO MODA has launched an exclusive capsule collection celebrating the 100-year legacy of Marilyn Monroe, one of the most influential pop culture icons of all time. The VERO MODA x Marilyn Monroe collection reinterprets the Hollywood legend’s enduring style, confidence and individuality for the modern woman.

A Tribute to an Enduring Pop Culture Icon

A trailblazer who forged her own path in an era when opportunities for women were limited, Monroe appeared in 29 films during her career and won a Golden Globe for Some Like It Hot. Beyond her success on screen, she challenged Hollywood’s established system and sought greater control over her career and image by launching her own production company, Marilyn Monroe Productions.

Her pioneering spirit, independence and confidence, coupled with her unmistakable star power, have continued to inspire generations across fashion, film and popular culture. Her influence has also extended beyond entertainment, with partnerships spanning luxury and mass-market brands and a wide-ranging merchandising legacy reinforcing her status as a global icon.

Hollywood Glamour Meets Modern Style

Drawing on that legacy, VERO MODA said it combines its contemporary aesthetic with Monroe’s instantly recognisable visual identity. Iconic portraits, her signature and trademark kiss mark feature throughout the collection, alongside pop-art-inspired graphics that give the pieces a nostalgic yet modern character.

The collection includes statement dresses, graphic T-shirts and relaxed sweatshirts featuring Monroe-inspired imagery. Playful polka dots, pearl embellishments, rhinestone detailing and expressive graphics further reference the glamour that defined the star’s image.

The Denim Capsule: Vintage-Inspired, Contemporary in Feel

A key highlight is the denim capsule, which combines vintage-inspired washes with feminine ruffles, contemporary silhouettes and elevated detailing. The range also extends to accessories, including statement caps featuring Monroe’s signature kiss mark and autograph, bringing elements of her legacy into everyday styling.

Launch Across India

Launched on September 1, the capsule was made available exclusively on the VERO MODA App for its first 48 hours before expanding to VERO MODA retail stores across India, the brand’s online platform and Myntra.

VERO MODA

Founded in 1987 as BESTSELLER’s first fashion label, VERO MODA has grown into one of Europe’s recognised high-street fashion brands. In India, the brand has established itself as a leading destination for women’s western wear, offering trend-led collections through its exclusive outlets, shop-in-shops, VERO MODA App, online platform and leading marketplaces.