WSL Desk
Spykar, Indian denim and lifestyle brand, has unveiled its Autumn/Winter 2025 (AW25) collection, positioning it as one of the brand’s most daring offerings to date. According to the brand, the collection blends high-fashion streetwear with the spirit of Indian streets, combining understated elegance with bold, youthful aesthetics.
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A Fusion of Streetwear and Indian Spirit
Drawing inspiration from nature, heritage and imagination, AW25 aims to strike a balance between timeless design and playful irreverence. The collection is designed to be versatile and expressive, reflecting the evolving preferences of a new generation of fashion-conscious consumers.
AI-Powered Campaign
In a first-of-its-kind approach, Spykar has opted for AI-powered visuals in place of conventional physical photoshoots. The campaign reimagines iconic Indian locales through the lens of high-fashion street photography, merging realism with digital imagination. The brand said the concept captures “main character energy,” showcasing individuals in authentic, unfiltered moments across urban streets, festivals and ghats.
Sanjay Vakharia, CEO and Co-Founder of Spykar Lifestyle, said the collection reflects the dynamic spirit of today’s youth. “AW25 is our most daring collection yet. It reflects the dynamic spirit of today’s youth — bold, imaginative, and unapologetically themselves. By combining timeless denim with AI-driven storytelling, we are redefining how fashion speaks to a generation that values authenticity, creativity, and sustainability,” he said.
Sustainability Meets Storytelling
The brand emphasised that the campaign also supports sustainable creativity by reducing the need for extensive location shoots while expanding the scope for storytelling.
Spykar described the AW25 collection as more than just apparel, presenting it as a lifestyle statement that invites individuals to claim spaces, tell stories and celebrate individuality.
“AW25 is designed not just to be worn, but to claim spaces, tell stories, and resonate with a new generation of explorers, creators, and dreamers who define their own journey,” Spykar said on Monday.
