WSL Desk
Miniklub, an Indian baby and kids‘ lifestyle brand, has opened its first exclusive store in Mizoram’s capital city, Aizawl. The outlet, located on the first floor of the Saprawnga Building in Chanmari, was inaugurated recently, marking the brand’s entry into the Northeast.
One-Stop Destination for Parents
According to the company, the new store has been designed as a one-stop destination for parents, offering a wide range of products for children aged 0 to 8 years. The collection includes babywear, kids’ fashion, footwear, toys, strollers, walkers, rockers, bedding, diapers, feeding essentials, baby care products and gifting solutions.
Sustainable Manufacturing Practices
Miniklub says that since its inception in 2013, it has served more than 10 lakh parents across the country. Known for its philosophy of “safety meets style,” the brand emphasises strict quality standards, with every garment undergoing rigorous safety checks to ensure unmatched softness and safety for babies. The company added that its sustainable manufacturing practices highlight its responsibility for eco-conscious growth.
Expanding Presence in Eastern India
The launch in Aizawl strengthens Miniklub’s presence in the eastern region, where it already operates outlets in Barasat and Siliguri. The brand aims to offer parents a lifestyle experience that blends fashion, functionality and comfort while catering to modern parenting needs.
Miniklub Retail Stores
Miniklub currently retails through more than 76 exclusive stores nationwide, is present in over 450 multi-brand outlets, and sells via its direct-to-consumer platform miniklub.in, along with leading e-commerce platforms such as Amazon, Myntra, Flipkart, and Ajio. Positioned as an Indian brand offering international designs made in India, the company focuses on safe and comfortable apparel for young children.
