Global apparel retailer UNIQLO has launched its Fall/Winter 2025 campaign, Life with HEATTECH: In the Cabin, featuring Bollywood actor and brand endorser Kareena Kapoor Khan styled in the newly launched thermal line. The campaign spotlights the new HEATTECH Extra Warm Cashmere Blend thermal, positioned as a key addition to the brand’s winter lineup.

HEATTECH Extra Warm Cashmere Blend

“I love UNIQLO for its comfort, simplicity, and its classic silhouettes. I have been a fan of HEATTECH and have been using it for all my winter travels. The newly launched HEATTECH Cashmere Blend is my instant favorite for its soft, comforting, and elegant appeal. I love its cozy and luxurious feel and how it perfectly fits in my everyday style,” said Kareena Kapoor Khan.

The fabric, part of the UNIQLO : C collection, features a 9 percent cashmere blend and uses the brand’s signature HEATTECH technology, which converts body moisture into heat, keeping people warm and comfortable in cold weather.

A Cozy Cabin Story

Set in a quiet hill-station cabin, the film captures Kapoor Khan during a winter retreat, showcasing the thermal as a reliable travel essential. The narrative follows her transition from cozy indoor moments to an evening by a bonfire, where she pairs the thermal with a lightweight PUFFTECH vest. The visuals highlight the brand’s LifeWear philosophy of simplicity, comfort, and functionality.

UNIQLO India Aims to Redefine Warmth

Nidhi Rastogi, Marketing Director, UNIQLO India, said the new Cashmere Blend line aims to “redefine what warmth feels like” by combining technological innovation with a luxurious touch.

“With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. Combining innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign,” Rastogi added.

The brand stated that the 30-second film will be featured across digital platforms, print, outdoor media, and in-store displays. UNIQLO’s full HEATTECH collection is now available at all brand stores and on the company’s online portal.