WSL Desk
Global apparel retailer UNIQLO has unveiled a new campaign titled “Everyday Wear for Mr. Dependable”, featuring former India cricket captain Rahul Dravid. The campaign highlights the brand’s LifeWear philosophy, which focuses on clothing designed for simplicity, comfort and quality.
Two Sides of Dravid
The campaign film presents Dravid in two distinct roles—on the field as a coach in UNIQLO’s AIRism Polo Shirt, and off the field as a family man in the Super Non-Iron Shirt. A split-screen exchange between the two versions of Dravid is used to underscore the versatility and dependability of UNIQLO’s clothing.
Video Link of the Campaign
“Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. UNIQLO fits into every version of my day – it’s simple, comfortable and functional,” said Rahul Dravid.
Nidhi Rastogi, Marketing Director, UNIQLO India, said the association with Dravid mirrors the brand’s values. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign, we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that UNIQLO is a dependable choice of clothing for your everyday life,” she said.
AR Experience at UNIQLO’s New Bengaluru Store
The 360-degree campaign has been rolled out across digital, social, in-store, and outdoor platforms starting August 18. It will also feature an augmented reality (AR) experience activation at UNIQLO’s new store in Orion Mall, Brigade Gateway, Bengaluru, offering customers an interactive experience with a life-sized virtual version of Dravid.
The Bengaluru store is scheduled to open on August 29, 2025.
