Marya
Women continue to raise their voices and strive for a better world. From a sexist deodorant ad being banned, India’s first virtual influencer launched and Netflix releasing a same-sex vampire story, a lot constitutes this week’s top news.
Continue reading to catch up with this week’s top stories concerning women.
1. A deodorant commercial has been pulled off the airwaves due to its “detrimental representation of women.”
An inappropriate & derogatory advertisement of a deodorant is circulating on social media.
I & B Ministry has asked Twitter & YouTube to immediately pull down all instances of this ad.
The TV channel on which it appeared has already pulled it down on directions of the Ministry. pic.twitter.com/u3bE03X1xH
— Ministry of Information and Broadcasting (@MIB_India) June 4, 2022
The ministry of information and broadcasting has ordered the removal of a deodorant commercial that is “detrimental to the representation of women in the interest of decency or morality.” According to the advertising code, an investigation has been requested. The government has also written letters to Twitter and YouTube requesting that Layer’r’s commercials for its new body spray ‘Shot’ be removed. The’misogynistic’ ad has been severely criticised for encouraging rape culture on social media. “The deodorant advertising openly encourages the rape mindset in the country,” said Swati Maliwal, the head of the Delhi Commission for Women. The Delhi Police has been directed to provide a report on the measures taken in the case by June 9.
2. In December, the Indian women’s squad will play World Champions Australia in a T20 series
In December, the Indian women’s squad will play a five-match T20I series against World Champions Australia. The dates and location of the series, which Cricket Australia announced on Monday as part of its men’s and women’s season schedules, are finalised. The Indian women’s squad will compete at the Commonwealth Games in Birmingham in July, after competing in the ODI World Cup in March.
3. UP Government’s Order for female employees: ‘No night shifts without agreement; free food and transportation are required’
The Uttar Pradesh government has authorised manufacturers to hire women for night shifts between 7 p.m. and 6 a.m. if the employers meet certain requirements to protect the safety and security of female workers and establish specific workplace measures. Officials stated that this was accomplished by easing a regulation under the Factories Act of 1948 in order to enhance the ease of doing business in the state and offer women equal employment opportunities. Factory requirements include obtaining “written consent” (if they are asked to work late), and providing free transportation, food, restrooms and changing facilities and appropriate measures must be taken to avoid sexual harassment. If a woman refuses to perform night shifts, she cannot be fired from her job.
4. Vismaya Case: A Kerala court has sentenced a husband to ten years in prison for the death of his wife’s dowry.
Vismaya, an Ayurveda medical student who hung herself at her marital home in June last year, was sentenced to ten years in prison by a Kerala court on Tuesday for dowry death. Judge-1, Additional District and Sessions Sujith K.N. also sentenced S. Kiran Kumar to six and two years in prison for abetment to suicide and dowry harassment, respectively, under the IPC, according to Special Public Prosecutor G Mohanraj. Kumar was also fined a total of Rs 12,55,000, of which Rs 2 lakh was instructed to be given to the victim’s parents.
5. IPS Officer Divya Shakti clears UPSC for the second time to become IAS Officer
Divya Shakti is a UPSC aspirant from Saran, Bihar’s Jalalpur district, who has successfully completed the UPSC exams for the second time. She worked for two years at an American firm after finishing school. She achieved the 79th rank on her first try and was hired as an IPS officer in 2019. She, on the other hand, was unsatisfied and set her sights on becoming an IAS official. She continued to study for the test and even took the UPSC 2022 exams in order to realise her ambition.
6. Here’s Everything You Should Know About Kyra, India’s First Virtual Influencer
Top Social India, a social media agency, produced Kyra, a virtual persona that would use social media to select an audience and advertise herself as a reach medium. A virtual influencer is a made-up person or character that has a social media account that is managed by a content creation team. With the help of companies, the team has entered the virtual influencer arena with Kyra, a 21-year-old who is the brainchild of Top Social India’s business head, Himanshu Goel. Kyra’s formal date of birth is January 28, 2022, with a soft launch in December 2021.
7. Netflix’s First same-sex Young Adult Vampire series is ‘First Kill’
If you’re seeking a dark love tale with otherworldly overtones, Netflix’s First Kill is the programme for you. The young adult series, set in the mid-2000s, is a vampire-meets-human-romance that follows two adolescent females in a same-sex relationship. The show’s protagonists come from two very different families and meet as they both prepare to make their first kill, as adapted by American writer VE Schwab from her short tale of the same name.
8. A Gujarati woman is planning to marry herself
Gujarat’s Kshama Bindu has made news for an unexpected reason. On June 11, the Sociology graduate will marry herself and depart for her honeymoon assignment. Around 15 people, including her friends and coworkers, will attend the wedding, which will take place on June 11th. She has already issued invitations to each and every one of them. She intends to drink ‘feras’ and execute all of the usual rites, including wearing vermillion. This might be India’s first case of sologamy.
