WSL Desk
Sparsh Pearl, an Indian bath fittings brand, has announced the onboarding of Bollywood actor Saif Ali Khan as its brand ambassador. “This strategic partnership is aimed at strengthening the brand connect with premium consumers and reinforcing its legacy of trust and quality,” the company said in a statement on June 6, 2025.
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Two-Year Campaign
As part of a two-year engagement, Khan will be the face of a comprehensive 360-degree marketing campaign for Sparsh Pearl, covering television, digital platforms, OTT media, and outdoor advertising. He will represent both the company’s flagship range of taps under the Sparsh Pearl brand and FlowShield, its sub-brand of pipes.
The announcement coincides with the launch of Sparsh Pearl’s new brand tagline—“Style Kamaal, Chale Saalon Saal”—reflecting the company’s focus on delivering visually appealing, long-lasting products. The campaign aims to capture the attention of urban, design-conscious consumers looking for a blend of style and durability in bath fittings.
Launch of the Volto Series
To complement this brand revamp, Sparsh Pearl has introduced the Volto Series, a new line of high-end CP bath fittings. Designed with advanced engineering, the series targets discerning consumers seeking performance and aesthetic sophistication.
Commenting on the development, Naresh Garg, Chairman and Managing Director, said, “Saif Ali Khan, with his refined persona and enduring legacy in Indian cinema, perfectly aligns with our brand values. We are confident that this association will help us scale new heights and connect deeply with our customers.”
Manish Gupta, President – Sales and Marketing, added that the campaign is geared toward engaging a more premium audience and will roll out aggressively across platforms in the coming financial year.
Archit Garg, Director, highlighted the brand’s international footprint, which now spans over 20 countries. “With Saif Ali Khan joining us as the face of the brand—an icon with international appeal and fan following across the world—we’re confident this partnership will further strengthen our presence in global markets and open new avenues for strategic expansion.”
With this new brand direction and ambassador, the company is aiming to scale new heights in the domestic and global markets.
