WSL Desk
Reliance Retail’s beauty platform Tira has expanded its international portfolio with the exclusive India launch of South Korean makeup brand Hince. The brand will be available through Tira’s integrated online platform and physical retail stores, Reliance Industries announced on January 8, 2026.
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Minimalist Korean Makeup Philosophy
Hince focuses on enhancing natural beauty through effortless, skin-like formulations. Rooted in the philosophy of “mood-narrative makeup,” the brand offers sensorial textures and refined shades designed for everyday self-expression, according to the official release.
Cult-Favourite Products Go Live
Indian consumers can explore a curated selection of Hince’s cult-favourite products on Tira, including the Raw Glow Dewy Ball, a multi-use balm that provides a luminous flush, and the Raw Glow Gel Tint, which delivers sheer, buildable colour with a natural dewy finish. The assortment reflects Hince’s contemporary Korean approach to makeup that prioritises individuality and ease of use.
Strengthening Tira’s Global Beauty Portfolio
With the addition of Hince, Tira continues to strengthen its exclusive international brand lineup, bringing globally sought-after beauty labels closer to Indian consumers through a seamless omni-channel experience. The brand will also be available on Reliance Retail’s fashion platform AJIO.
Reliance Retail Beauty Platform, Tira
Launched by Reliance Retail, Tira is India’s omni-channel beauty retail destination, combining digital convenience with immersive in-store experiences. The platform offers a curated mix of global and homegrown beauty brands, supported by advanced beauty technology, expert consultations and nationwide delivery across more than 98 per cent of India’s pincodes, the company said.
