To the world’s surprise, life came to a stand-still in the first quarter of 2020. Over a million jobs were led into a dark tunnel of fortunes. With many returning to their hometowns, the ‘Work From Home’ culture soon mushroomed. The pandemic changed the narrative of how we perceive the next generation as they focus on the importance of relationships, connect with their towns and realize what matters most. We also saw many women take it upon themselves to shape the distressed fortunes of theirs as well as of their families. Taking more care of the family, homeschooling, adapting to technologies to stay in the race. This fallback plan indeed proved a blessing in disguise for many women to realize their worth beyond existence.
The pandemic also weakened women’s participation in formal work premises. The reasons, according to industry experts and economists, include a general dearth of job discrimination against women in a patriarchal society, the lack of a family support system in an environment marked by quarantined living conditions, and employers aiming to reduce the cost of employees by increasing working hours.
This radical shift has opened up a sea of opportunities for the ever-talented gender. Giving them time to pursue a long-left passion or a talent locked inside the closet. Women became catalysts of change in the economic role in India. Not just in rural pockets, even cities witnessed the rise of women entrepreneurs who were all guns blazing in following their new dreams.
How Women Explored Opportunities for Self Growth?
Turning Hobbies into Businesses
From a contemporary Painter to an intricate Designer to someone with love for Home Décor, this phase has seen women setting up their online shops, selling gourmet food or home chefs curating menus. So, women looking at exploring the new potential of sailing a new tide, this is the best time of them all.
Converting Passion into Start-ups
From Sustainable Fashion to venturing into Eco-friendly Product line or Customized Gift-wrapping solutions, the sky is the limit for the zealous at heart. Empowered by digital platforms, the world saw women do business as naturally as one can and innovatively. From Personal Care and Handmade products to Disinfectants and Organic Sanitary Pads, the list runs deep.
Many women took their culinary skills further to set up catering & artisan services for a variety of foods. Hustling more at home and curating personalized menu, women turned into bakers, biryani makers and western menu tamers during the lockdown. The Dalgona coffee was just the beginning!
Many women, including the likes of celebs, started their media websites and showed a keen interest in blogging.
The world wanted to pause and revisit roots, such a fantastic time to connect with the mother earth, inspiring some of us to find solace in gardening and farming. The concept of Vegan Meat or Organic Vegetables saw great demand during this time. Many women chose farmlands over desk jobs to make sustainable profits while maintaining complete peace-of-mind.
Setting up Shops
Online Marketing did witness a cut-throat competition, but women never stop trying. They ventured to digital spaces to set up their shops online to reach newer audiences.
So, what are you waiting for? Brainstorm, innovate and add life to your passion.