WSL Desk
Kiehl’s India has always recognized new ways to connect with its consumers, giving them an omnichannel experience with the best of technology and expert suggestions via Kiehl’s Customer Representatives.
Kiehl’s Healthy Skin Assessment Tool
Kiehl’s has historically provided complimentary skin-care consultations, and the newly launched Healthy Skin Assessment Tool would take it to the next level. In the dynamic world filled with technological advancement, this tool that has been selected by educational experts at Kiehl’s provides an assessment of two attributes of healthy skin; the strength of the skin barrier and the hydration of the epidermis. The tool comes with a Kiehl’s designed customer-facing app to personalize the experience for customers.
On this special launch, Shikhee Agarwal, AVP, Kiehl’s India said, “Kiehl’s has focused on each consumer interaction with great care and this tool would surely enhance the experience. The pandemic has taught us how technology and moving ahead is an integral part of life hence the Healthy Skin Assessment Tool would help consumers in contactless shopping. This combined with the virtual consultation offered on the website is surely a gamechanger in the skincare industry.”
The Kiehl’s Customer Representative is an integral and trustworthy part of Kiehl’s shopping experience and is crucial to personalize the results & recommendations. The use of the diagnostic tool and iPad with the branded app adds a modern, measurable & scientific element to the consultation. The Healthy Skin consultation experience promotes product trial and repeats engagement with the Kiehl’s Customer Representative and the store. Most customers would purchase at least one of the products recommended by Kiehl’s Customer Representative and would return for a follow-up consultation.
