Iraya, A Holistic Approach To Beauty

Iraya, which means “from the Earth’’ in Sanskrit was born out of Ayurveda, the essence of which is a rejuvenation. A holistic healing system, Ayurveda, is the art of preventing diseases & enhancing health & vitality. The range at Iraya comprises of products that believe in nature’s owns healing process, bestowing complete wellness & lasting beauty from within.

Pristine forests, the foothills of the Satpura mountains and the fertile valleys of the Narmada river that just a step away, ensure we have access to a variety of the freshest and the rarest herbs, flowers, fruits, plants and organically rich soil which are used to make Iraya products the very best.

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The inspiration for Iraya struck the founder, Rahul Kale in France where he met several business leaders who had taken traditional concepts and transformed them to create iconic contemporary brands. But that was just the beginning. Before making the entry into the market, Iraya spent considerable time and effort in making Ayurveda relevant to aesthetic sensibilities of a spa environment while at the same time, keeping core principles and benefits of the recipes intact.

Iraya is backed by a strong team of established cosmetic chemists, Ayurveda doctors and botanists. They even collaborated with a leading perfumer from New York who to develop fragrances made from natural extracts and essential oils, which have now become the Iraya trademark.

We decided to review the products at Iraya to see if it lived up to its name and we were not disappointed. Here’s what we thought!

I.Grape & green apple shower gel: Fresh juices of grapes and green apple are blended with the extracts of Brahmi and Mimosa (no, not the cocktail) to make this refreshing shower gel.


•Looks great
•Packaging is neat
•Lathers well
•Fairly cleanses body


•Smell doesn’t last for long
•Non-Soapy Feel

WSL Suggests – We would suggest the brand to add more Green Apple or Grape Extract in the gel it will be a plus point for many women. Fragrance is something we want them to work on. Because women love to smell good!

Price: 295 for 250ml

II.IrayaNeem& basil Soap: We loved this product of Iraya compared to the shower gel we received for review. It looks beautiful, you can actually see the Neem leaves and Basil extracts in the soap. That’s the highlight of the product. Key ingredients are neem, basil and coconut oil.


•Looks lovely
•Lathers well
•Fairly cleanses your body and you can apply on your face too!
•Packaging is good


•There is nothing to complain about the soap.

Price: Rs. 175 for 100 gms

III.Wildflower Nourishing Body Lotion: This product is essentially for those with normal to dry skin. Key ingredients are lotus seed, aloe and sesame.


•It contains aqua so does not become too sticky
•Has a mild fragrance of wildflowers
•Well packaged
•Makes skin feel softer
•Ideal for humid weather


•Fragrance is not strong so those who like more fragrant lotions will be disappointed
•Not ideal for harsh winters

Price: Rs. 395 for 250 ml

IV.Coconut Soap: This product is also for normal to dry skin. It contains coconut oil to replenish dry skin. It looks lovely because the translucent soap contains whole coconut in it.


•It is great soap to replenish dry skin
•Lathers well
•Packaging is excellent
•Coconut fragrance is mild


•No complaints about this product

Price: 175 for 100 gms

What do you think?

Written by Smita Diwan

Smita Diwan is a Media & Communication evangelist with 15+ years of steady growth. She has served across diverse verticals of Broadcast Journalism, Corporate Communications, Digital Media and Public Relations. A fitness enthusiast, Smita devotes her ‘rare’ free-time to yoga and meditation. As she strongly believes that the right balance is the key to steady growth.

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