Swati Mor
In today’s time, branding has become a necessary step in the market as it gives a unique identity to the person, product or company. And when it comes to “Personal Branding”, then it simply means presenting yourself in an effective way to the world in terms of your skills, experience and work. Personal branding opens up numerous doors of opportunities for anyone if done efficiently. For a long time, personal branding was a laid-off arena for women working in different fields. Albeit, now the situation is gradually changing with time as more women entrepreneurs are entering the market and creating their own space. But still, there is an awareness gap in the scope of ‘Personal Branding’, which, if fulfilled, lets all the women fly and thrive in their respective fields.
Let’s look at the top 5 zones where women need to stay relevant as far as personal branding is concerned.
1. Proper Positioning
Self-promoting your work and taking credit wherever due is very much essential to reach the top ladder. And women somewhere shy in both the areas, which shouldn’t be the case.
2. Credibility
Credibility is often seen as a ‘FIRST IMPRESSION’ as it directly creates the connection between the employee and the company through the reliable attitude and trustworthiness of a person. And no doubt, women are good in this zone.
3. Unique and Innovative
Innovation gives an edge over others, and the primary focus should be on creating something different from the rest. All of which help you to easily differentiate ‘THE UNIQUENESS ABOUT YOU AND YOUR BRAND’. And women should focus on these factors to create their unique identity and brand from the rest of their competitors.
4. Inspiration
Women should focus on creating a strong connection with the help of their brand and try inspiring others through their work.
5. Consistency
It’s not just enough to have the required skill-set and experience, but remaining consistent in the career is also equally important. In reality, this is the zone where women are left behind, be it for taking a break in career due to pregnancy or due to added family responsibilities. With a little support from the family, this could be changed for good.
