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Gucci Turns Back the Clock: Unveils new Collection ‘Aria’ on Its 100th Anniversary

The collection is also an ode to one of the biggest designer partnerships – Gucci and Balenciaga.


To celebrate Gucci’s centenary, Alessandro Michele – Gucci’s creative director, unveiled his new collection ‘Aria’. In a retrograde flow, the new collection exhibited the brand’s equestrian heritage and references from the Tom Ford era.

The collection is also an ode to one of the biggest designer partnerships – Gucci and Balenciaga, a move which is being termed as ‘fashion diplomacy’ or ‘hacking lab’. As fashion houses are turning inclined to power-sharing, this partnership marks a new age of fashion collaborations.

Interestingly, even the location of the show bore a personal touch of the fashion house. London’s Savoy Hotel, where founder Guccio Gucci was a porter, first witnessed his fascination with leather bags and goods as he trotted off bags from room to room.

Gucci Aria Launch

Classic beige and browns, sequins, velvets, harnesses and caps, and monograms reflected the essence of the virtual show. Diamante chokers, bold Balenciaga and Gucci logos, and skirt suits were some of the highlights of the show.

Gucci was born under some kind of constellation because the power it holds is nearly inexplicable, Michele addressed at a video press conference.

The fifteen-minute video, which was posted to both Twitter and Instagram, also features singer Miley Cyrus wearing a green suit bursting with Gucci logos, paired with oversized sunnies.

The first look of the show was Michele’s revamp and retake on Tom Ford’s 1996 red velvet suit.

Gucci Aria - Red Velvet Suit

The collection was beautifully brought to light with a personalized playlist featuring: Rick Ross’s ‘Gucci Green Suit’, Harddope’s ‘Bugatti’, Bhad Baddie’s ‘Gucci Flip Flops’, and Die Antwood ‘Gucci Coochie’. Bangers only.

The end of the show was marked with a symbolic note. Models disappearing into paradise; white horses galloping on a dreamy fairytale land, while models in co-branded Gucci and Balenciaga threads began to ascend to new heaven as the electropop soundtrack blasted the words “what the future holds” from Vitalic feat.

I am trying to renew for the millionth time this brand, this name, this myth, this saga because Gucci is a complex container that holds many, many things, Michele said.

What do you think?

Written by Prerna

A purple soul with a love for all things creative especially acting. I believe that current affairs, comedy and drama are interesting. I will forever be an inquisitive person striving for new knowledge. I like to write to express my views because words are powerful.

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