Goibibo, one of India’s travel brands, announced that Kareena Kapoor Khan has been appointed as its new brand ambassador. The announcement coincides with the launch of Goibibo’s new campaign, “Room aise on Goibibo, full marks by Bebo” and a new adapted social media identity.
Main Character Energy of Indian Travellers
The campaign integrates cues from Kapoor Khan’s most memorable roles and her name in real life to its own personality. It also gives voice to the “main character energy” of every Indian traveler with Kapoor Khan’s famous character “Poo” as the mouthpiece.
Goibibo said that it chose Kapoor Khan as its brand ambassador because she represents the same values as the brand.
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Raj Rishi Singh, Chief Marketing Officer, Goibibo said, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice.”
Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”
Goibibo expressed, “We are hopeful that our audience will be as excited as we are for this new chapter in Goibibo.”
The film was conceptualized by Talented and executed by Dharma 2.0.