Embracing the essence of our cultural celebrations throughout the year, the perpetual demand for ethnic wear becomes an integral part of our festive fervour. Among the myriad choices available, certain brands have carved a niche for themselves, offering a blend of opulence, craftsmanship, and distinctive styles that cater to diverse tastes.
Here are the top ethnic wear brands in India that can transform your festive wardrobe into a celebration of culture and fashion.
Think of an occasion where you’d like to be ethnic, stylish and comfortable, think Soch. The brand has been rapidly growing since 2005, becoming a beloved brand for most women. With a wide range of designs for Kurtas, Sarees, Lehengas, Kaftans, Churidar Sets, Dresses and Salwar Suits, Soch offers a choice for every occasion. Their recent festive collection, ‘Tyohaar,’ pays homage to preserving age-old Indian printing methods such as Bandhani, Kalamkari, and Ajrak, creating a perfect fusion of the traditional and contemporary – absolutely worth checking out!
2. Anita Dongre
Ethical Fashion and Timeless Style Anita Dongre’s brand focuses on sustainable and eco-friendly fashion, seamlessly merging traditional craftsmanship with modern designs. The collection caters to various budgets, offering mid to high-range options for those who value both style and sustainability.
Celebrating Handcrafted and Handwoven Textiles FabIndia is renowned for promoting handcrafted and handwoven textiles, reflecting the diversity of India’s traditional crafts. The brand’s affordability to mid-range pricing makes it accessible to a wide audience seeking simplicity and elegance.
4. W for Woman
Contemporary Designs with an Affordable Twist W for Woman offers a wide range of ethnic wear, from casual to festive, with a focus on contemporary designs and affordable pricing. The versatility of their collection makes it suitable for everyday wear and festive occasions alike.
Elevating Men’s Ethnic Wear to Royal Heights Manyavar specializes in ethnic wear for men, offering a range from traditional to contemporary sherwanis and kurtas. With affordable to mid-range pricing, Manyavar ensures that men can add a touch of regality to their festive celebrations.
6. Raw Mango
Celebrating Indian Textiles and Contemporary Elegance Raw Mango, founded by Sanjay Garg, is known for its handwoven sarees and contemporary ethnic wear that celebrates Indian textiles. The mid to high-range pricing reflects the craftsmanship and quality of the products.
Vibrant and Colorful Ethnic Wear for All Ages Biba is recognized for its vibrant and colourful ethnic wear, offering a mix of traditional and modern designs for women and children. With affordable to mid-range pricing, Biba ensures that its diverse collection is accessible to a broad customer base. In conclusion, these top ten ethnic wear brands in India weave together a tapestry of styles that cater to diverse tastes and preferences.
Also Read: Top 9 Ethnic Bengali Sarees of West Bengal
Whether you seek traditional opulence, contemporary chic, or sustainable fashion, these brands ensure that your festive wardrobe becomes a celebration of India’s rich cultural heritage. Choose wisely, and let your attire resonate with the joy and vibrancy of the upcoming festivals.