All that glitters is not gold !

It’s often said that a Diamond is a Woman’s best friend. Out of every 10 diamonds, 9 of them are polished in India is something quoted commonly said . Diamond sales have improved in the recent past inspite of economic slowdown – thanks to the festive and the wedding seasons.All that glitters is not gold,diamods are here for stay forever !


1. High Demand For Costly Colour Diamonds

2. Diamond Studded In Gold Jewelry A Preferred Cheaper Option

3. People with Limited Budgets Go For Weak Colors of Diamond

4. Ruby and Emerald are in demand since both are less costly

The Indian diamond market is bouncing back after a slack period and according to industry experts there is a huge demand for colour diamonds which are being sold at whopping prices. Apart from high-end luxury, the diamond industry with help of its latest trends is also offering cheaper options.

Diamond experts also say that when it comes to embedding Diamond in a Gold ornament, people with limited budgets prefer a Diamond with a dull colour as it costs them less rather than splurging on the more costly colours such as Green, Pink and Blue. Ruby and Emerald have also been in popular demand since both are not very costly.

What do you think?

Written by Smita Diwan

Smita Diwan is a Media & Communication evangelist with 15+ years of steady growth. She has served across diverse verticals of Broadcast Journalism, Corporate Communications, Digital Media and Public Relations. A fitness enthusiast, Smita devotes her ‘rare’ free-time to yoga and meditation. As she strongly believes that the right balance is the key to steady growth.

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